Our Guiding Principles

Our first & foremost priorities are to create a safe & healthy workplace environment.

We recognize that we have an environmental footprint.  We strive to continue to reduce our cumulative environmental impact.

We will never stop experimenting, learning, testing and trying something different.  We embrace technology that improves what we do.

Communities, charities, those in need.

We will obey all rules, regulations & guidelines as we conduct our business.  We will also work to proactively change the rules  and regulations where change will make a positive difference.

Family, friends, communities – the joy of life – we will embrace it.

We pledge to bring to the consumer the highest quality products & best possible experience.

We will treat all people equally and embrace diversity.  We will not tolerate discrimination or harassment.  We will be inclusive, not exclusive.

We honor our relationships & partnerships.  We will treat our partners, vendors & suppliers as we would like to be treated.

We will build and grow a company that will last for generations.

We will try our hardest to positively impact all communities in which we operate or any stakeholder that might be affected or impacted by our activities.

We recognize that we may often fail but we pledge to learn from our mistakes & be better